Published on 19 - February - 2009
The stores will almost be Woolworths - but not quite
Three members of Woolworths' former management plan to open a new chain of, initially, 50 stores that will recreate the old Woolies style but with added consumer appeal.
Tony Page, Andy Latham and Steve Jebson are putting £10m into the project after failing to acquire the Woolworths name, which was bought by the Shop Direct Group for relaunch exclusively as an e-tail brand.
The trio will now have to come up with a name as near to Woolworths as possible for the stores, for which they believe there is a big gap in the market.
The first of the new outlets is scheduled for a May opening in London. If successful, the chain could grow to 300 within three years.
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New high street chain will be Woolworths – by any other name
Woolworths is not disappearing from the high street after all - the old format is poised to make a comeback but under a new name.The stores will almost be Woolworths - but not quite
Three members of Woolworths' former management plan to open a new chain of, initially, 50 stores that will recreate the old Woolies style but with added consumer appeal.
Tony Page, Andy Latham and Steve Jebson are putting £10m into the project after failing to acquire the Woolworths name, which was bought by the Shop Direct Group for relaunch exclusively as an e-tail brand.
The trio will now have to come up with a name as near to Woolworths as possible for the stores, for which they believe there is a big gap in the market.
The first of the new outlets is scheduled for a May opening in London. If successful, the chain could grow to 300 within three years.
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By CK
Err.. WOOLIES?
Woolworths by any other name
By steven
So Tony Page and Co cannot use the Woolworths brand name as it is. Why not call it F. W. Woolworth or Woolworth Variety? Somehow "Wellworths" isn't quite the same and people would still refer to it as Woolworths or Woolies.
06/06/2009 00:42:00
NameBy CK
Err.. WOOLIES?
Woolworths by any other name
By steven
So Tony Page and Co cannot use the Woolworths brand name as it is. Why not call it F. W. Woolworth or Woolworth Variety? Somehow "Wellworths" isn't quite the same and people would still refer to it as Woolworths or Woolies.
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