Nespresso launches UK debut ‘concept boutique’

Nespresso opened a new concept store for the UK at Liverpool ONE shopping centre last Thursday (October 5).

The coffee supplier describes the 1,600sq ft outlet as ‘a unique immersive boutique’ which is its third globally, following trials in Cannes and New York.

The main focus of the concept is to ‘celebrate coffee moments’ through experiential tastings and workshops. The store will host bespoke and interactive classes, comparing the brand’s Grand Crus and Limited Edition portioned coffee releases, alongside demonstrations of Nespresso machines and accessories.

Nespresso has a strong emphasis on sustainability and the shop features tabletops made of used coffee grounds from the Nespresso factory in Switzerland, and wood sourced from Nespresso reforestation programmes on coffee farms. In addition, customers who are Nespresso Members can return their used portioned coffee capsules to be recycled.

Nespresso UK & Ireland managing director Francisco Nogueira said: “It’s a very exciting step for us to introduce our new boutique concept to the UK, and Liverpool ONE is the perfect setting to do so. It is a stylish, modern location at the heart of the city, and the premium brands alongside us add to a wonderful shopping experience.”

The store is located in the Peter’s Lane district of Liverpool ONE adjacent to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols,

Alison Clegg, director of asset management at Grosvenor Europe, which manages Liverpool ONE, said: “We’re delighted Nespresso chose Liverpool ONE to debut their new boutique concept, which further adds to our unique experiential offer, reaffirming our status as a leading retail and leisure destination for international brands.”

Spread over three levels, Liverpool ONE features over 170 retailers including department stores John Lewis and Debenhams.

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