Housewares Business-to-business magazine for housewares retailers and their suppliers
UK homewares and laundry manufacturer Minky has unveiled the Smart Fit reversible ironing board cover – claimed to be the first of its kind in the UK.
Minky says the double-sided cover, which is newly launched for Spring, lasts twice as long as a standard cover and can to fit all standard sized boards.
Homeware retailer Dunelm has snapped up the first listing for the brand’s Smart Fit reversible ironing board cover, which is the latest addition to its best-selling Smart Fit Cover range.
Other new additions include the Ergo Supreme ironing board, which is ergonomically designed for both speed and comfort and comes with a heat-reflective cover for faster results. This extra wide board has a premium chrome finish and features a flex guide, on board electrics, wheels and comes with a five-year guarantee.
Minky marketing manager Carol Devins said: “We’re delighted that Dunelm has snapped up not only the Ergo Supreme, but also the newest addition to the Smart Fit Cover range. The Smart Fit reversible ironing board cover is an entirely new proposition on the UK market, which simultaneously offers adaptability, longevity and value for money, as the two sides to the cover mean it lasts twice as long as a standard model.
“We’re thrilled that Dunelm customers will be able to get their hands on it first – and we’ll be supporting this listing via a PR and marketing campaign targeting consumers throughout the UK.”
