Housewares Business-to-business magazine for housewares retailers and their suppliers
Rubber gloves brand Marigold is rewarding shoppers with its first ever national on-pack promotion, to mark its 70-year milestone.
Throughout March and April, Marigold is giving away a free gift with every pack of Marigold Extra Life kitchen Gloves (RSP £2.50). Prizes range from a spa day for two worth £400 to premium nail varnishes.
Marigold shopper product manager Laura Burrows commented: “Marigold is synonymous with cleaning: offering products that are trusted for their quality, reliability and longevity. “Thanks to the brand’s heritage, we have a very loyal customer base, and we wanted to celebrate our 70th anniversary by creating a promotion that would generate excitement and drive shopper footfall.”
Marigold said the overall household gloves category is worth over £40m, with the brand taking the lead in the gloves category. It has a 38% share of the market which is growing year-on-year ahead of the market. Marigold Extra-Life Kitchen Gloves are the UK’s number one selling gloves according to data from global marketing research firm AC Nielsen for the week ending December 21 2016.
