Lords At Home set to open Chorleywood store

Poores of Chorleywood is undergoing a complete makeover and will reopen as Lords At Home this Saturday (April 16).

Poores is a well-established large retail outlet in the heart of the Hertfordshire town that offers a wide range of DIY, decorating, plumbing, electricals, garden and petcare. Housewares product categories include kitchen and dining, laundry and utility, small electricals and giftware.

Poores was bought by Lords in June 2014 from Lawsons Builders Merchants who in turn bought the business from the owner John Poore.

Lords operates award-winning housewares chain Lords At Home, with five other stores in London. It is a family owned business, run by two sisters: brand director Rita Dewan and product director Rachna Dewan,

Lords said: “We realised it was time for us to give Poores a makeover and refresh the store. It was in desperate need of some tender love and care, given it had last been refurbished almost 20 years ago.”

The store is being refurbished with a “functional yet well designed interior that provides space to browse”; while a new demonstration area will allow customers to see products in action.

Lords added: “However, all the things that our customers love about the store will remain the same. The team are the same too and, along with Rita and Rachna, they are looking forward to welcoming back local customers.

“All the popular, favourite products ranges will still be available; it’s just the shelving that will change. In addition, we will be making sure product demonstrations help you make the right choice for your needs.

“Prices will remain competitive. We constantly review the market as it makes no sense to us to overcharge. Our electricals, for example, are price matched against the big department stores and online offerings.”

As well as demos, the store will offer services including key cutting, paint mixing, Calor gas and free delivery.

Poores of Chorleywood is being refurbished for its grand opening as Lords At Home’s Chorleywood store