Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares retailer Lakeland continued to build its business throughout 2015, with sales climbing £3 million to a record high of £179 million.
The 69-strong chain said sales increased as the appetite for Lakeland’s kitchenware products grew. The company’s ‘healthy eating’ category continued to expand – 2015 saw Lakeland sell a spiralizer every 7 minutes. The brand also saw sales increases within its ‘home solutions’ ranges such as laundry and kitchen storage.
Investment continued in the UK, with a new store opening at The Trafford Centre in Manchester, bringing store numbers in the UK to 69.
Other stores are undergoing extensive refit programmes. The refits are designed to enhance the customer in-store experience, with additions such as dedicated demonstration kitchens.
International sales rose 20% in 2015 compared with the previous year. Lakeland saw 12 stores trading in the Middle East at the end of 2015, bringing its total number of international stores to 15.
Lakeland retail and finance director Bob Granger commented: “Whilst our operating profit in 2015 fell, we’re pleased that we’re continuing to invest heavily in both the expansion of our business and bringing the very best service and price to our customers.
“These investments continue to secure Lakeland’s market position as a competitive retailer and should positively impact the business in the years to come.”
