Housewares Business-to-business magazine for housewares retailers and their suppliers
Lakeland announced the launch of an exclusive range of housewares in collaboration with Mary Berry on Wednesday (September 19).
Developed with the celebrity cook and TV presenter, the ‘Mary Berry with Lakeland’ range comprises bakeware, oven-to-tableware, kitchen textiles and kitchen accessories.
The nine-piece bakeware range is non-stick coated carbon steel, with prices from £8.99 for a 1lb loaf tin to £13.99 for a 23cm square cake tin.
The 12-strong oven-to-tableware range is made of carbon steel with a cream, or cream with a green rim, enamel coating. Prices start at £4.99 for a cream and green enamel 13cm pudding basin and go up to £24.99 for a cream enamel 41cm roaster.
The kitchen textiles are 100% cotton and comprise a chefs pad hob cover, double oven glove, gauntlet oven glove and apron, priced from £14.99 to £24.99. The fabric features a star and stripe print designed by Will Crisp, and is made for Lakeland in Norwich by the British Textile Company.
‘Mary Berry with Lakeland’ kitchen accessories include items such as a flour sifter, cake lifter, spatula, palette knife and bowl scraper.
Lakeland kitchenware buyer Veronica Davidson said: “We’re delighted to be able to offer these new and exclusive ranges, which we have designed in partnership with Mary Berry.
“The Lakeland buying team have worked with Mary for many years and we have collaboratively invested a great deal of time in making sure that everything is produced to both our exacting standards. Lovely to look at as well as to use, they make great gifts for cooks and bakers at every level of confidence.”
In an interview on the retailer’s blog, Mary said she has been a friend of Lakeland for “about 50 years: they were then called Lakeland Plastics at Alexandra Buildings in Windermere. The lovely late Michelle Kershaw would bring the latest equipment to ‘Housewife Magazine’, in Holburn, where I was cookery editor, and we would try out the gadget or piece of equipment together. I would then write about the ones I liked in the magazine. Lakeland were always first with new ideas.”
The ‘Mary Berry with Lakeland’ range
