The brands were previously distributed by London-based Valerie Graham Ltd.
Maxwell & Williams is an Australian tabletop brand that specialises in producing fine bone china, porcelain, glassware, stainless steel and acrylics. It is available in more than 50 markets around the world.
KitchenCraft managing director Matthew Canwell said: “We’re absolutely delighted with this new partnership. This development opens up different channels of distribution for us and complements our current tableware brands including Mikasa. With the Maxwell & Williams portfolio also offering some wonderful glassware ranges and cutlery, we have become a veritable one-stop-shop for the dining category.”
The company said it is looking forward to discussing existing and new Maxwell & Williams ranges with customers and meeting both new and existing customers on its stand at next month’s London trade show Exclusively Housewares. The exhibition will take place at the Business Design Centre in Islington on June 12 and June 13.