JWP back home after Lock & Lock Global Conference

JWP has just returned from a trip to Frankfurt – the European HQ of its signature brand Lock & Lock – where it was chosen to represent the European territory at the Lock & Lock global conference.

Delegates from four continents heard presentations from Africa, Asia and Europe covering new products, case studies and marketing strategies.

The Lancashire-based housewares supplier was asked to give a presentation on the recent success of its premium range of food storage containers, called Clearly Lock & Lock.

JWP illustrated the process of launching a product from its inception to seeing it in-store, and ended with a video created to highlight the range.

JWP sales and marketing director Geoff Hounslea said: “The conference was fantastic and our presentation went down very well – so much so that many territories, particularly in Europe, want to take on board how we went about launching Clearly Lock & Lock, including our packaging, and adapt it to their markets. It was also great to see the whole Lock & Lock worldwide family, meet new people and learn how people from other markets conduct their business.”

Clearly Lock & Lock is a range of food storage that has the appearance of glass but is as lightweight as plastic. It has many of the benefits that the Lock & Lock brand is known for such as its leak-proof, airtight, dishwasher-safe and BPA-free features, but is made from Tritan: an extremely durable material that also makes the products shatter-proof and stain-resistant.

 

JWP national sales manager Gordon Macfarlane and national account manager Micheala Stobbs present their case to the Lock & Lock conference

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