Jomafe opens UK showroom

Housewares supplier Jose Maria Ferreira, which trades under the Jomafe brand, opened a UK showroom on Monday (March 19) in the Dorset town of Bournemouth.

Headquartered at Guimarães in Portugal, the company has operations in Portugal, Spain and Brazil. In Portugal, Jomafe manufactures oven-to-tableware, mixing bowls, pudding basins and tableware, while its sister company Iber Cutelarias produces stainless steel cutlery.

The business also sources worldwide and distributes many housewares products including cookware, bakeware, kitchen tools & gadgets, foodprep items, flasks, wood serving boards and a wide range of pet products.

The 1,500sq ft showroom displays five ranges of Jomafe’s Portuguese oven-to-tableware including an Organic range (that co-ordinates with its new Organic tableware collection in four colours), plus new ranges of mixing bowls and pudding basins in assorted colours.

Also on show is cutlery, plus eight ranges of non-stick cookware, two ranges of stainless steel cookware, and a wide mix of kitchenware including tools, accessories, wooden serving boards and flasks.

National account manager Paul Threse said: “We decided to open this showroom because we have been increasing business considerably in the UK over the last 18 months – both for own-label and under our Jomafe brand: principally our oven-to-tableware which we deliver direct from Portugal. We wanted customers to be able to see what we do, which is all at very competitive prices.”

The address of the showroom, which is open to all trade buyers, is 1091 Christchurch Road, Bournemouth, Dorset BH7 6BQ.

Details: 0330 555 0003; paul@jomafe.pt; www.jomafe.pt

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