Housewares Business-to-business magazine for housewares retailers and their suppliers
The latest designer partnership from John Lewis sees the launch of a collection of five Liberty Fabric prints.
The department store group describes its collaboration with London retailer Liberty’s fabric department, as ‘a meeting of two iconic brands’.
Teams from John Lewis and Liberty Fabric joined forces to select five patterns (Small Susanna, Lodden Flower, Goldman, Caesar and Tulip Garden,) and ‘reimagine’ them.
They experimented with colour, technique and scale, to rework the heritage motifs and create a ‘contemporary aesthetic’ for tableware and accessories, soft furnishings, ready-made curtains and bed linen,
John Lewis head of buying for textiles & interiors Louise Young (who was formerly head of buying for cooking and dining), said: “We’re delighted to be continuing our association with Liberty for this exclusive collection, which launches in May.
“It was an honour to be given access to the Livery Fabric archive, and with help from the Liberty Fabric design team, to adapt the scale and colour, of five iconic prints to create a collection that we think John Lewis customers will love.”
Additional Liberty Fabric interior prints are also sold through John Lewis.
The business operates 43 John Lewis shops across the UK (31 department stores, 10 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.
