Jamie Oliver gets prepared for new product range

Available this Summer, the range includes up to 20 plus new products including kitchen gadgets that are guaranteed to take the chore out of any food preparation task.

These stylish products have been developed with Jamie’s ethos of making cooking easy for everyone, creating ‘must – have’ products for every kitchen.

“When we started the project I wanted to be involved at every stage, to make sure that this kit would be stuff that I was really proud of, I didn’t just want a range with my name on it.” Comments Jamie Oliver.

The DKB in-house design team worked closely with Jamie Oliver and his food development experts on all aspects of the product design, which has led to a well specified collection that Jamie will be using in his kitchen.

Jamie Oliver also praised DKB for all their hard work he comments “The guys from DKB have done me proud and I’m really excited that we’re ready to launch it all. I hope you like it as much as I do”.

Nick Cornwell, Managing Director of DKB comments “With sales of the Jamie Oliver Flavour Shaker approaching two million to date, we are extremely excited about this new range and this is just the start of things to come from the DKB and Jamie Oliver collaboration, with a host of other new products already planned to launch in 2010.”

There will be extensive marketing support for the range including in-store support in the form of merchandising stands and demonstration videos, along with media and consumer communications.

To find out about retail opportunities for the new Jamie Oliver Food preparation products, please contact your DKB Household UK Limited Sales representative or call our sales office on 01252 522 322.

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