The show aims to be ‘the ultimate consumer guide to Christmas spending by helping viewers navigate through their festive shopping dilemmas, them, make seasonal savings, and get their Christmas all wrapped up before Santa arrives’.
Subjects will range from what to buy partners and in-laws, to whether 2017’s top-selling toy really is worth the money, with guidance on the best festive food for the dinner table.
Products will undergo a series of tests with the aim of finding out which is the best quality, and which represents the best value for money. They will be reviewed, rated and recommended by celebrity guests, experts and members of the public.
The series, which will air later this year, is executive produced by Dan Barraclough and Jim Allen for RDF, and was commissioned by Priya Singh for ITV.
Dan said: “Christmas shopping is confusing at the best of times – with frantic shops, sudden sales, and presents for ageing aunts to think about. We loved the idea of creating a show which helps viewers see through the fog of bewilderment that the festive season can bring on. Phillip Schofield is the perfect presenter to cut through the confusion and help consumers see clearly.”
Priya added: “Everyone wants to have the best Christmas ever – and ideally without going broke in the process. This new series aims to provide an essential and informative guide to help viewers decide what to spend their hard-earned cash on. We’re delighted to have Phillip as our host of what will be an inspiring and entertaining series, which will hopefully help towards creating wonderful Christmases all across Britain.”