Housewares Business-to-business magazine for housewares retailers and their suppliers
‘Eat, Shop, Save’ is the title of a new ITV series which aims to advise viewers on how to eat better, cook smarter and save money on their weekly shop.
The four 30-minute episodes, which air this summer, are fronted by journalist Ranvir Singh, best known for her presenting role on ITV breakfast show ‘Good Morning Britain’.
She is joined by a team of three experts: chef and nutritionist Dale Pinnock, finance guru Gemma Godfrey and fitness consultant Tom Pitfield.
The broadcaster said: ‘In a time of rising inflation, when weekly grocery budgets are being stretched by high prices at the checkouts, and with the UK being the second most obese country in Europe, Ranvir and her team meet a new family each week who are facing a range of issues.
‘They include a couple addicted to expensive take-away pizzas, a family whose teatimes are based around processed freezer food, a dad who needs to lose weight or face potential health issues like diabetes and heart disease, and a widowed mum who feels like her children only eat chicken dippers and chips.’
ITV’s controller of current affairs Tom Giles, who commissioned the programme, said: “We’re delighted to announce Ranvir’s new series, which sees her helping typical families who are almost at breaking point and need a little support to help make better choices.”
Executive producer Mike Blair added: “Like many people, these families have found themselves in a cycle of busy lives, not always making the best food choices and often spending too much. Ranvir and the team are supporting them in a lifestyle makeover – literally helping to eat shop and save better.”
Ranvir Singh commented: “I was thrilled with the results the families achieved, from losing weight to spending more time together.
“But the real eye-opener for me was how much money everyone saved because most people, including me, reckon being healthy costs loads more. But my team proved the absolute opposite is true.”
Chef and nutritionist Dale Pinnock said: “Helping these families cook simple, cost effective meals from scratch was a challenge, especially as most of them normally eat take-aways and ready meals. But the simple dishes, combined with the advice of using a weekly meal planner really helped them focus, and the results were amazing.”
Presenter Ranvir Singh
