IKEA creates reading rooms in-store

IKEA will open Reading Rooms at its Wembley store in London next week, in partnership with the Man Booker Prize literary award.

From next Tuesday (July 31) to Sunday August 5, the Rooms will be open to the public, offering them the opportunity to ‘enjoy a good read of some of the UK’s finest fiction in the most relaxing of environments’.

The areas will be furnished with the Swedish homeware retailer’s reading lamps, chairs and bookcases, which will be filled with copies of the 13 books from the newly-announced Man Booker 2018 longlist (which they can also take away with them).

IKEA UK and Ireland Head of Living Rooms Luis Lopez said: “The Reading Rooms give us a chance to use our retail space to inspire people to think about the importance of relaxation at home. In partnering with The Man Booker Prize we know we are giving people the chance to read the best of this year’s books.”

Hour-long slots available from 10am to 6pm from Tuesday to Saturday and from 11am to 5pm on Sunday. Tickets are free but places are limited.

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