Black Friday savvy shoppers were ready to buy online at Argos as soon as deals went live in the early hours of this morning (November 25).
Between midnight and 1am there were 8,000 visits a minute to the retailer’s website. Between 9am and 10am, there were 720,000 visits, equating to 12,000 visits a minute and 18 orders per second.
Tech and gaming fans were the early bird shoppers, with 57% of all deals purchased between 12am and 4.30am being video games consoles, games and tablets.
Gaming and technology products continued to fly off the shelves throughout the day, with consoles, tablets, laptops, floor care and TV’s proving popular.
Hot products included iPads, PS4, Xbox, Dyson vacuum cleaners and Beats headphones.
By 2pm, a total of 32,000 Argos customers had taken advantage of the company’s same day Fast Track Delivery service - more than double year-on-year.
John Rogers, chief executive officer of Sainsbury’s Argos, commented: “Black Friday got off to a fantastic start for us, with customers actively shopping our great deals from the moment they went live.
“As anticipated, online sales have dominated the day, with 80% of digital customers shopping on mobile devices. We expect this to continue over the weekend, through Cyber Monday, and until Wednesday when our Black Friday event ends.”