Horwood expands sales and marketing team

Horwood Homewares has added four new members to its sales and marketing team to ‘help drive its customer-focused agenda forward’.

The housewares supplier’s sales director Rob Jones said: “Our customers are at the centre of everything we do, so we want to ensure that we can offer them the best support functions possible. To complement the existing team, who play a critical role for us, we have highlighted some key areas where we feel additional resources would be beneficial to our customers.”

Daryl Eastlake has been recruited to the newly created role of national sales manager. He joins from BSH, following spells at Le Creuset and Dyson, with a remit to work closely with the sales team to ‘deliver compelling product propositions and support collaborative customer development’.

Daryl said: “I’m passionate about omni-channel consumer experience, and committed to helping our independent customers maximise the execution and activation of our brands. I believe the UK retail landscape is one of the most advanced and diverse in the world, and I’m confident that we can support and drive our unique independent customers to grow and thrive in this challenging environment, together delivering best in class consumer experience – without losing the character that makes them so special.

Niamh Costello has been appointed trade marketing coordinator. She will play a critical part in Horwood’s customer activation plans and will be working closely with the sales team to deliver targeted and bespoke marketing campaigns and activity. Niamh will also take ownership of the supplier’s trade show activity and deliver consistency across Horwood’s key interaction platforms

Francesca Nesler has joined as digital marketing coordinator, to lead and develop Horwood’s digital growth and online platform. She has worked in the UK and China and brings experience from both retail and ecommerce. Francesca said: “I’ve always been passionate about marketing and really look forward to growing Horwood’s online assets and expanding the digital presence of our brands.”

Brendan Holley has joined as national account manager. With a background in retail, he will look to build on the relationships that Horwood already has with some key customers, and drive greater consumer awareness through brand and product activation.

Brendan commented: “It’s great to be back in an industry that I started my sales career in, by now working with a brand which has been involved with the housewares arena for over 100 years. Being part of the Horwood journey is really exciting and it’s great to be part of a team which is evolving rapidly both internally and externally, improving our approach and relationships when trading with our customers.”

Clockwise from top left: Niamh Costello, Daryl Eastlake, Brendan Holley, Francesca Nesler 

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