Home & Garden brands in demand from EU mobile searches

‘Home & Garden’ saw the highest year-on-year growth for overseas mobile searches with 38% in Q3 – and the same retail category saw year-on-year growth of 13% for UK mobile searches in Q3, according to Google-Online Retail Monitor.

Overseas mobile searches for UK brands overall grew by 18% year-on-year in Q3, which is slightly up from 17% in Q2. And growth in searches for UK brands was significantly higher from within the EU than from non-EU countries, with Luxembourg demonstrating the strongest year-on-year growth at 30%.

British Retail Consortium (BRC) chief executive Helen Dickinson OBE said: “Consumers continue to look for the best deals online as we approach Black Friday. The Google-Online Retail Monitor shows that the top four general retail searches are all about consumers looking for discounts. There was strong growth in searches for UK brands from international consumers, and this growth was significantly higher from EU countries than elsewhere.”

She added: “If British companies are to capitalise on this increased interest within the EU, it will be vital for the British Government to reach a deal to ensure frictionless trade after Brexit.”

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