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German knives and cookware supplier Zwilling JA Henckels is substantially adding to its offer with the acquisition this month of Belgian cookware manufacturer Demeyere, and an agreement to buy French cookware manufacturer Groupe Staub.
Demeyere makes premium-quality stainless steel cookware and accessories, and has “very good technology relating to induction cooking,” Matthew Dennison, general manager of Henckels’ new UK subsidiary, told HousewaresLive.net.
“The market is moving ever more quickly to induction hobs and this cookware adds significant innovation to the market. We’re very excited about it.”
Henckels has also agreed a deal to acquire Staub, which makes enamelled cast iron cookware, pottery and stoves. The transaction is expected to be completed this month, subject to European regulatory approval.
Established in 1974, Staub exports around half of its production, with a focus on markets in Europe, Japan and the USA. Last year it grew sales 4% to 44m Euros.
In a statement, Henckels said: “We intend to establish ourselves in this fast-growing sector of cast iron enamel cookware. In addition, we are aspiring to achieve a stronger emotional and international presence for our Zwilling stores.”
The company also said that Staub, which is promoted by top chef Paul Bocuse, would remain an independent brand.
In the UK, Demeyere cookware is currently offered by Paul Hargreaves. “At the moment there’s no decision about how that might change,” said Dennison.
However, he added: “The Demeyere company brings with it some advanced technology, which will help to develop the total Zwilling JA Henckels cookware offer. Both Staub and the Demeyere acquisitions demonstrate our seriousness in the premium food preparation market, which is reinforced by the setting up of the new UK-based subsidiary, which can focus on the brand.”
