Housewares Business-to-business magazine for housewares retailers and their suppliers
Exhibiting simultaneously at Maison & Objet in Paris and for the first time at Top Drawer in London, the award-winning Freeform brand unveiled a fresh look with a new tabletop accessories collection.
The brand now incorporates several elements including Connect and Duo, which come together in form and colour for mix and match options described as ‘simple, smart and fun’.
Freeform head of sales Gary Archer said: “We were delighted with the reaction of visitors at both shows to the new Freeform brand. Our brand positioning ‘Transform your table’, coupled with the innovation in shape, function and flexibility, were particularly well received.”
He continued: “Following the success of the autumn shows we are already looking forward to, and planning, a strong presence at Maison & Objet in Paris in January and Ambiente in Frankfurt in February.”
