Housewares Business-to-business magazine for housewares retailers and their suppliers
Dixons Carphone launched its first Currys PC World within a Tesco Extra store last Friday (July 21).
The concession, which opened in the Milton Keynes branch of Tesco Extra, is the first of its kind in the UK, and the result of a trial partnership between the retailers.
A second concession is scheduled to open in the Weston Favell Extra store in Northampton on August 18.
A tailored range of Currys PC World products are on offer in the outlet, including televisions, computers, white goods and accessories.
Additional services such as laptop repairs, advice and comparison services, which allow customers to explore switching broadband and energy supply, are also available.
Mark Fidderman, store manager at the Currys PC World concession in Milton Keynes, said: “We’re delighted to be offering customers this new and exciting opportunity to pick up their latest gadgets, with expert advice, during the convenience of their weekly grocery shop. This store is the first of its kind, so we can’t wait to hear what our customers think.”
Paul Phillips, manager of Tesco’s Milton Keynes store, added: “We’re really pleased to have the first outlet opening here in Milton Keynes. We’re always looking for ways to offer the best possible range of services in our store and we think this will be a winning combination for our customers.”
Dixons Carphone’s primary brands include Carphone Warehouse and Currys PC World in the UK & Ireland, and Dixons Travel in several UK airports as well as Dublin and Oslo.
