Experts to discuss retailing trends at Chicago show

 

Digital marketing and omnichannel retailing trends will be the subject of several presentations at the 2019 International Home + Housewares Show, held from March 2 to March 5 at Chicago’s McCormick Place complex.

A total of 20-plus sessions will be offered in the show’s Innovation Theater over the four day event. Other topics under discussion include consumer lifestyle trends, the Smart Home and connected products and retail merchandising.

On March 2, Jeff Mau, director of experience strategy at Digitas, and Tod Szewczyk, vice president and director of emerging technology and innovation at Leo Burnett Group, will open the Theater’s schedule with ‘Designing for Relevance in the Attention Economy’. In this session, the pair will offer perspectives on how brands can design their products and experience to capture consumers’ attention and trust.

Other key sessions include:

‘Leverage Trends to Trigger Transactions: Motivate Shoppers to Buy Your Products’ by Brian E. Gracon, president of Brian Gracon & Associates. In this session, Brian will explain changes in shoppers’ buying habits, what suppliers and retailers can do about them, and how to apply the strategies being used by many ‘retail-apocalypse-proof’ companies.

Omnichannel Impact on Housewares: Havoc or Opportunity?’ by Peter Greene, consumer electronics practice director of Numerator. Peter will offer an overview of where consumers are spending outside of traditional retailers, the shopper segments that are shifting online, and what the omnichannel path to purchase looks like for the electrics, non-electrics and cleaning categories.

‘Alexa, How Do I Promote My Housewares Brand Online?’ by Frances Skipper, partner of 451 Agency. Frances will moderate a panel of housewares industry professionals, including an expert on the complexities of selling through Amazon, who will discuss the digital marketing strategies that are most effective in boosting the bottom line and helping a brand stand out in a crowded marketplace.

 Jump Start Your Digital Commerce: Understanding Today’s Customer Journey’ by Teri Pucin, consultant of FjitForCommerce. Teri will cover the current commerce landscape, how to use ‘customer journey mapping’ to design differentiated experiences across all customer-facing selling channels (such as website, mobile, marketplaces and social channels), and how suppliers can get started.

Owned and operated by the International Housewares Association (IHA), the 2019 Show expects to welcome 60,000 visitors, who will view the wares of more than 2,200 exhibitors from around the globe. Show badge registration is open at www.housewares.org

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