Effective selling

Reassess and improve your selling skills with this focused series of articles by Tony Everitt.

Different aspects of selling will be added on a regular basis, to build into a complete sales manual covering everything from getting to know your customer and building traffic to selling up and add-on sales.

Tony Everitt

Tony Everitt has 30 years' practical selling experience. His Simply Sales Project website brings practical information, knowledge and his passion for sales to everyone in business, and he has helped turn hundreds of large and small retailers into vibrant, focused and successful businesses.

Visit Tony's website or email him.

Latest articles from Tony Everitt

Product training 23-Jun-2011 "A clearly defined product proposition"

Staff training 22-Mar-2011 You're looking for a cohesive, focused, goal-oriented team behind you, so the golden rule is: "It's us, not me" and "It's our company, not my company".  1 comment

The sales process, part 3: Add-on selling 14-Feb-2011 We have two opportunities to make an add-on sale.

The sales process, part 2: Up-selling 31-Jan-2011 Definition: Moving the customer to an item that is more beneficial to them than that which they were originally looking at.  1 comment

The sales process, part 1: S.M.I.L.E. 4-Jan-2011 Think SMILE to help you remember these five key tips for more effective selling.

Effective advertising, part 3: Novelty approach 16-Nov-2010 Golden rule: the job of advertising is to significantly increase your footfall!

Effective advertising, part 2: Which media? 19-Oct-2010 Golden rule: the job of advertising is to significantly increase your footfall!

Effective advertising, part 1: Call to action advertising 6-Oct-2010 Golden rule: the job of advertising is to significantly increase your footfall!

How do I grow my business? 8-Sep-2010 There are five key ways to grow your business.

What is my unique selling proposition (USP)? 25-Aug-2010 What is it that you do better than anybody else? What is your commercial advantage?

Why am I in business? 13-Aug-2010 Statistically, today more than half of the people in business do not know why they are doing what they do. Most businesses drift along like a rudderless ship.