Effective selling

Reassess and improve your business and selling skills with our two sets of retailer-focussed articles.

Each series – one by Tony Everitt, the other by Bill Brown - builds on a regular basis to cover a whole range of retail sales and development topics.

Bill Brown

Bill heads up Bright Perspectives, a retail consultancy that helps and advises retailers grow and develop.

Amongst his wide retail experience, Bill has spent several years as a cookshop owner.

Visit Bill's website or email him.

Tony Everitt

Tony Everitt has 30 years' practical selling experience. His Simply Sales Project website brings practical information, knowledge and his passion for sales to everyone in business, and he has helped turn hundreds of large and small retailers into vibrant, focused and successful businesses.

Visit Tony's website or email him.

Latest articles from Bill Brown

Direct marketing: ways to find new customers 15-Feb-2012 Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness.

Five ways to maximise your business performance 10-Jan-2012 Running a cookshop, like most retail businesses, means that it's all systems go over the Christmas period.

Got a hunch about a new product? Then go for it! 8-Nov-2011 Did you watch the BBC television series Britain's Next Big Thing earlier this year? The gist of the programmes was to get big retailers to hold open days and encourage new designers and craftspeople to show their products to the retail buyers.

See more articles from Bill...

Latest articles from Tony Everitt

Product training 23-Jun-2011 "A clearly defined product proposition"

Staff training 22-Mar-2011 You're looking for a cohesive, focused, goal-oriented team behind you, so the golden rule is: "It's us, not me" and "It's our company, not my company".  1 comment

The sales process, part 3: Add-on selling 14-Feb-2011 We have two opportunities to make an add-on sale.

See more articles from Tony...