Housewares Business-to-business magazine for housewares retailers and their suppliers
EasyDo Products has launched a limited edition version of its Dishmatic tool for Breast Cancer Awareness Month.
October is Breast Cancer Awareness Month: a worldwide annual campaign involving thousands of organisations to highlight the importance of breast awareness, education and research.
EasyDo Products, which manufactures the Dishmatic range of dispensing fillable washing up tools, is collaborating with Against Breast Cancer: a charity which is funding research into secondary spread breast cancer, the main cause of breast cancer-related deaths.
The housewares supplier is donating £10,000 to Against Breast Cancer. Pink limited edition versions of the Dishmatic dispensing handle, which is sold with a sponge head – will be available throughout October to celebrate the partnership.
EasyDo Products commercial director Gavin Braine said: “We’re delighted to launch this new limited edition pink Dishmatic in collaboration with Against Breast Cancer, during this year’s Breast Cancer Awareness Month. At EasyDo we’re proud to be donating £10,000 to this incredible charity, which works tirelessly on ground-breaking research.
Kelly Gibson, corporate partnerships manager of Against Breast Cancer, added: “We’re really grateful for this donation: £10,000 is going to make a significant contribution in our efforts to fighting secondary spread breast cancer.”
The limited edition Dishmatic will be stocked in Asda, Co-op, Morrisons, Sainsbury’s, Tesco, Waitrose and Wilko throughout October.
For more information visit www.dishmatic.com and www.againstbreastcancer.org.uk
