National Home Improvement Month is a BHETA (British Home Enhancement Trade Association) initiative in a joint venture with The Relations Group, which is a specialist broadcast PR company. BHETA is a trade body for manufacturers, suppliers and distributors in the home enhancement market, including the DIY, garden and housewares sectors.
The aim of the consumer awareness campaign is to encourage home owners and renters to improve one area of their homes. Last year’s inaugural National Home Improvement Week message of ‘love the home you live in’ engaged 11 million people by offering inspiration, tips and advice. Off the back of that success, the initiative will now run throughout the entire month of April.
DIY vlogger Georgina Burnett and former host of BBC One series ‘DIY SOS’ and ITV’s ‘60 Minute Makeover’ Julia Kendell will be helping to inspire homeowners by taking on the role of ambassadors for National Home Improvement Month and offering advice.
According to research commissioned by BHETA, 69% of Brits don’t love their home and only 28% carry out home improvements more than once a year. National Home Improvement Month will be encouraging people to make just one change to their home that would make them happier.
With the kitchen revealed as the number one priority when it comes to rooms to renovate, Doulton Water Filters wants to encourage families to make sure sustainable, quality hydration is a key consideration in kitchen refurbishments.
Doulton Water Filters marketing manager Yvonne Allen said: “Filtered water tastes great, is free from calories and sugar, and helps to support good overall health. Using a water filter removes 99.99%+ of contaminants, including chlorine, which can leave a chemical taste. The better drinking water tastes, the more likely all the family are to drink more of it. Installing a water filter is a sustainable method to enjoy clean, quality water without adding to the problem of single-use plastic pollution by buying bottled water.
“Doulton Water Filters is delighted to be supporting National Home Improvement Month to inspire families to make a change that is good for their health and that could help to cut single-use plastic waste.”
Doulton Water Filters manufactures a range of counter-top, under-counter and gravity–fed water filters from its base in Staffordshire using natural ceramic methods.
Using the registered tag line ‘Love The Home You Live In’, the consumer awareness month will also see other suppliers such as Fiskars, Husqvarna (Gardena, Flymo, McCulloch, Jonsered, Universal), Shurtape (Frog Tape, Duck tape, T-Rex Tape), Sherwin-Williams (Valspar and Ronseal), Gorilla Glue, Schneider Electric, Croydex, Urfic UK, ZEP UK, L G Harris, Yale and Nilfisk working together to engage with consumers and stimulate retail sales before and during the key Easter sales period.