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Up and coming amateur food producers from across Britain will promote and sell their wares in a real shop in the heart of the Yorkshire Dales in a new BBC Two series presented by two-Michelin starred chef and presenter Tom Kerridge.
The new 8-part series, provisionally called ‘The Finest In The Deli: Yorkshire’s Choice’, will air in 2018.
The show will give the producers an opportunity to showcase their food to real customers – as well as two expert judges – as they attempt to convince them that their product is the best and deserves a permanent space on our shelves.
The judges – food writer and restaurateur Nisha Katona and The School of Artisan Food founder Alison Swan Parente, will assess whether their creations have what it takes to sustain a profitable business.
But making sales in the shop to the local community will be just as important if their product is to be awarded the coveted ‘best in shop’ title.
The broadcaster said: ‘Britain is in the midst of an artisan food revolution and this series celebrates the craft of making delicious things: from home brewing, smoking meat, handmade cheeses and chocolates, to chutneys and preserves, foodie enthusiasts can’t get enough of food that is created with natural ingredients, bold flavours and rediscovered traditional methods.’
At the end of the series, the shop will be filled with the seven winning products from seven different categories. The judges will ask the locals to help them one last time to decide which producer and product is the best overall.
Tom Kerridge said: “The huge rise in interest around artisan food products in this country has been phenomenal over the past few years.
“This has led to a great many more amateur food lovers having a go at making goods themselves with some outstanding results. I can’t wait to see the range of artisan products on the shop shelf and seeing if they are well received by the local community.”
BBC Two head of popular factual and factual entertainment David Brindley said: “We’re thrilled to be heading up to Yorkshire to see what the country’s most innovative food producers have to offer the local community.
“In Tom, Nisha and Alison, we’re very excited to have brought together the perfect trio of expertise to guide, judge, console and celebrate with them in equal measure.”
