The supermarket chain said: ‘Fondue is enjoying a revival, thanks to its nostalgic qualities and the fun it adds to social occasions, with guests gathering round and sharing the bubbling molten cheese. Its recent comeback shows no signing of slowing down, with a 200% increase in fondue recipe searches on waitrose.com in the past year.’
In response, Waitrose has launched a new premium Swiss Fondue cheese just in time for the Christmas and New Year entertaining season which requires no preparation. Waitrose 1 Swiss Fondue (£10 for 300g) is a combination of two cheese varieties from Switzerland – Le Crêt Gruyère cheese AOP and Vacherin Fribourgeois cheese AOP – which have been blended with white wine to create a fondue cheese that is ready to be warmed through until bubbly.
The retailer’s speciality cheese buyer Alice Shrubsall said: “Cheese fondues undoubtedly make a fun focal point at any dinner party or celebration. The strong sales we’re seeing reflect the desire from our shoppers to serve delicious foods that need little preparation but will entertain friends and family this festive season.”