News

House of Fraser launches ‘Bring Merry Back’ campaign

House of Fraser launched its Christmas advertising campaign, on the theme of ‘Bring Merry Back’, on social media on November 8 and on TV on November 12 during ITV show ‘The X Factor’. The department store group said: ‘Remember when Christmas was about excitement and the number of ‘sleeps’ until …

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Debenhams unveils multi-channel Christmas campaign

  Debenhams has launched its 2017 Christmas campaign, ‘You Shall’, with a concept designed to ‘seduce shoppers with storytelling and inspire gift-givers on how to have a fairytale holiday season’. The push kicked off last Monday (November 13) with a 20-second teaser TV ad telling the tale of a young …

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Waitrose launches self-serve check-in for ‘click and collect’ orders

Waitrose has launched self-service check-in for John Lewis ‘click and collect’ orders in 140 of its stores in time for Black Friday (November 24). Customers in these branches of the supermarket chain will have the choice to register their order via iPads at the Welcome Desk when they arrive, so …

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IKEA collaborates with designer Tom Dixon

IKEA will launch a new range in-store and online in February called DELAKTIG, designed in collaboration with Tom Dixon OBE. The self-taught British designer is creative director of the brand ‘Tom Dixon’, which specialises in lighting, furniture and accessories. He has created a 28-piece modular furniture collection, which comprises sofas …

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Sainsbury’s celebrates ‘Every Bit of Christmas’ in 2017 campaign

Sainsbury’s unveiled its Christmas advertising campaign last Sunday (November 12). In a departure from the supermarket chain’s traditional ‘Christmas special’, this year’s creative is an extension of the retailer’s year-round campaign, launched in January, which celebrates the ways that the nation ‘lives well’ and the joy of food. “Every Bit …

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BHETA Forum highlights housewares opportunities

A Housewares Forum run by BHETA (British Home Enhancement Trade Association) earlier this month attracted a packed house. At the event, which was held on November 9 in central Birmingham, more than 80 BHETA members heard presentations from a line-up of speakers invited to highlight opportunities in the housewares industry. …

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Waitrose unveils its first monochrome Christmas advert

Waitrose aims to put community spirit at the heart of its Christmas campaign with an atmospheric TV advert which made its debut last Sunday (November 12). The supermarket chain’s first black and white advert is inspired by real life events at a remote pub in the Yorkshire Dales, where local …

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Argos shoppers set for 14-day shopping bonanza

Argos is encouraging customers to beat the Black Friday rush by launching 14 days of Black Friday deals. With discounts on over 60,000 products across homeware, electricals and toys, the retailer’s ‘Black Friday Bonanza’ started today (Wednesday November 15) and runs for 14 consecutive days through to Cyber Monday (November 27). …

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Black Friday footfall set to dip, warns Springboard

Footfall for Black Friday (November 24) is set to dip -0.6% year-on-year across high streets, retail parks and shopping centres for the first time since Black Friday became an established key trading day in 2013, according to Springboard. The retail intelligence company attributes its forecast drop to ‘the increasing constraints …

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Amazon.co.uk launches Christmas Gift Finder service

According to a new poll commissioned by online retailer Amazon, 53% of Brits believe they always buy the perfect Christmas gift – but more than two in five admit to re-gifting unwanted presents. Almost a quarter (24%) of the survey’s 2,000 participants claimed their other half was the toughest person …

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