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BHS.com predicts Cyber Monday spend will be bigger than 2015

Published: 28 November 2016 - 14:37

New research from BHS.com reveals that 14% of people plan to spend more during Cyber Monday (November 28) this year than they did in 2015, and just 5% expect to spend less. 

The younger age groups are likely to see the biggest increase in spending, with 36% of those aged 18 – 24 planning to spend more today, compared with 5% who think they will spend less. The corresponding figures for those aged 25 – 34 are 21% and 7%, but for those aged 55 – 64 they are 6% and 4%.

Of the 6.9 million people planning to spend more, 1.9 million expect their increased expenditure to be at least £100. Some 241,000 people plan to spend at least £500 more.

On a regional basis, 20% of people in the East of England plan to spend more during compared with 4% who plan to spend less, followed by London where the corresponding figures are 19% and 6%.  

 BHS.com has a number of offers for Cyber Monday including 50% off Royal Doulton glassware, 50% off all hampers; 25% off all gifts; 60% off Freshwash bedding; 50% off bedding sets and up to 40% off all women’s fashion. It will also be offering free deliveries for items bought between today and Wednesday (November 30).

David Anderson, managing director of BHS.com, said: “As an online retailer in the UK, Cyber Monday is an important time of the year for us. Last year, the nation spent £968 million in sales during Cyber Monday - a rise of 34% on 2014 - and our research suggests that this year could see further growth.”  

BHS.com had a strong Black Friday. The value of sales between Monday November 21 and Friday November 25 was 232% higher than the same five days the previous week. The value of sales on Black Friday itself was 239% higher than the previous Friday.

 In September, BHS relaunched in the UK as an online retailer, and since then it has rolled out a number of lines including. lighting, kitchen dining, bedroom and bathroom ranges and a selection of men’s and women’s clothing.

In June The Al Mana Group created BHS International (UK) Limited, which acquired the International franchise business and the BHS brand, includingBHS.com.

BHS.com commissioned market research company Viewsbank to survey 1,046 people between November 10 and November 13 about their shopping intentions.

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