Following the success of the UK’s first ever industry-wide home improvement marketing initiative aimed at consumers, BHETA (British Home Enhancement Trade Association) is starting recruitment for its second National Home Improvement Month, planned for April 2019.
Like this year’s campaign, which took place in March, the aim of National Home Improvement Month is to ‘inspire and enable consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling’.
BHETA said the push will be fronted and supported by some of the largest companies and brands in the home improvement and DIY industry.
National Home Improvement Month 2019 will use the tagline ‘Love The Home You Live In’. Online and broadcast features will be backed through social media and in national and regional consumer media. A package of point-of-sale and support material will again be available, so every retailer of home and garden products can take part.
BHETA home improvement sector director Paul Grinsell said: “The 2018 campaign attracted some excellent media coverage, reaching more than 11 million consumers, and we received good feedback from the industry.
“One of the key findings from our-post campaign research was how many suppliers favoured the idea of a month-long initiative to maximise potential sales return. With Easter 2019 falling in April, it seemed logical to designate April as National Home Improvement Month to make the most of this key selling period for home improvement tools and consumables.”
As a BHETA-sponsored initiative, suppliers and distributors wanting to get involved need to be, or become, members of BHETA to participate. Any supplier, distributor or retailer who would like more information about the campaign should contact Paul Grinsell at BHETA on 0121 237 1130 or email firstname.lastname@example.org.