Thu , September 21 2017

Argos unwraps new lines for AW17

Argos launched its new Autumn/Winter 2017 collection to shoppers on Saturday (July 22).

The retailer unveiled around 2,500 new products across homeware, technology and toys.

Robbie Feather, commercial director at Argos, said: “Whether it’s getting the kids ready for a new school term, updating the home or planning ahead for Christmas, we have everything our customers might need for the new season, all under one roof.

Key highlights from the new range include:

KITCHEN APPLIANCES

Argos said its exclusive Cookworks housewares range is ‘set to make a big impact this year. With an updated new look and feel, it remains the reliable family brand, straightforward in function but now with some stylish design work too’.

Prices start from £9.99 and customers can choose from 50 new products including a Copper Kettle (£29.99) and 4-Slice Toaster (£24.99).

HOME & FURNITURE

Argos’s new season home collection is based on five trends across its own-brand ranges Heart of House, The Collection and Home by Argos.

-Inhabit is a nod to minimal living, creating a calm interior with wooden furniture in natural tones and botanical patterns on bedding.

-Native Earth aims to transport interiors to New Mexico and South America, featuring modern designs in warm colour palettes with tribal patterns on rugs and towels.

-Dark Poetry ‘exudes a luxurious winter’, with rich navy tones featuring on items from cushions to chairs and deep green sofas, contrasted with gold framework lighting and marbled clocks.

-Forest Frost is designed ‘to transport you to a crisp winter morning, most notably in the bathroom with tranquil bath curtains featuring calm patterns’.

-Artisan brings country styling to the home, featuring textured table and stoneware, wooden-topped white tables and stone hues.

New products are also available from Hygena, a ‘smart-living’ furniture collection with space-saving solutions and designs. Stand-out pieces this year include contemporary wire-frame tables and clean line sofas.

SMART HOME

New products include Google Home (£129), a voice-activated speaker powered by the Google Assistant. Argos said: ‘Use voice commands to enjoy music, get answers from Google and manage everyday tasks’.

The newest addition to Argo’s smart tech range is the Nest Cam IQ (£299) indoor security camera, which is described as offering ‘best-in-class imaging and intelligent features to serve up the most important, actionable information – like knowing your child arrived home safely’.

Argos is leading UK digital retailer selling more than 60,000 products through its website, mobile channels, stores and over the telephone.

Argos.co.uk is the UK’s third most visited website, with around a billion hits a year. More than half of Argos sales originate online and around 120 million customer transactions take place in stores each year.

There are 850-plus Argos stores, 100-plus collection points in Sainsbury’s supermarkets and almost 80 digital Argos shops inside Sainsbury’s stores. Argos is part of the Sainsbury’s Group.

The retailer’s same-day Fast Track delivery service covers 95% of UK postcodes, seven days a week, and Fast Track Collection offers free-of-charge pick up from any store in as little as 60 seconds.

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