Housewares Business-to-business magazine for housewares retailers and their suppliers
Argos’ 2018 Christmas advert made its debut last Thursday (November 1) during primetime ad breaks during ‘Coronation Street’ on ITV and ‘Gogglebox’ on Channel 4.
The ad features the ‘Christmas fool’ – an impish creature that causes chaos about the house as anxious families try to put the finishing touches to their Christmas preparations. From breaking fairy lights and stealing sticky tape to unwrapping presents and knocking the angel from the top of the Christmas tree, the character is determined to make as much mischief as possible.
But just as it seems the naughty deeds will never end, an Argos Fast Track delivery driver comes to the rescue by giving the pesky creature a swift boot into his van, where it lands amongst an army of its kind who have also been thwarted in their quest to ruin Christmas
The 90-second advert ends with the voiceover: ‘Foolproof your Christmas: with same day delivery, or collect in-store and at Sainsbury’s, with Argos, you’re good to go.’ Argos’ Click & Collect service is available at more than 1,000 locations, including 250 Argos stores and collection points inside Sainsbury’s stores.
Argos marketing director Gary Kibble said: “Families across the UK work really hard to make their Christmas special, so when something doesn’t go to plan, it feels as though there’s a mischievous force working against them. We created the ‘fool’ as the cheeky embodiment of this frustration and the ad brings to life the tiny annoyances that can cause unnecessary festive chaos.
“Luckily for Brits faced with the fool, we have more than 1,000 stores and pick-up points and almost 1,000 delivery vans on the road so customers can get Christmas orders the same day – whether they Click & Collect or get Fast Track delivery. We expect to deal with around 19 million orders in stores over Christmas, so we’re making Christmas truly fool-proof for British shoppers.”
