AppliancesDirect.co.uk predicts Black Friday rush ‘like never before’

Specialist etailer AppliancesDirect.co.uk is predicting its biggest day for online sales ever tomorrow as shoppers seek the best deals on branded appliances and household gadgets during Black Friday (November 24).

Mark Kelly, marketing manager at AppliancesDirect.co.uk, said: “Black Friday 2016 was our most successful to date, so we have high expectations for 2017 – we’ve been preparing for it for months.

“Black Friday now tops Boxing Day in both traffic and sales, and our website has already seen a 80% increase in traffic to our Black Friday deals landing page year-on-year. We’re anticipating up to 10 times our usual traffic volumes to our website this Black Friday and Cyber Monday weekend.”

Ahead of tomorrow’s sales event, the company has recruited 10 additional members of staff across its e-commerce team, packing and dispatching, and customer services teams.

Mark predicted that cordless vacuum cleaners, robotic vacuum cleaners, 4K Smart televisions, and food gadgets such as juicers and blenders will be big hits this year.

He added: “Larger kitchen appliances such as fridges, freezers and washing machines will also be popular products, as shoppers look to replace their old appliances ahead of the Christmas season and make big savings.”

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