The online giant is offering 36 hours of deal shopping across TVs, smart home, kitchen, grocery, toys, furniture, fashion and appliances.
The retailer said: ‘This year in the UK, Prime Day will feature double the number of products on deal compared with Prime Day 2017. Plus, Prime members will find 40% more curated Spotlight Deals, which offer the deepest discounts on top brands and the most popular products.
‘A collection of Spotlight Deals will run from midday on July 16 until midnight on July 17, with new deals running from midnight on July 16 to midnight on July 17. There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a matter of hours – introduced throughout the sale, with new deals becoming available as often as every five minutes.’
Examples of Prime Day deals include:
- Up to 50% off Coffee Machines including Nespresso, Krups and Nescafe Dolce Gusto
- Up to 40% off robot vacuum cleaners including Neato, iRobot and Eufy
- Up to 30% off big brand groceries including Clipper, Illy, Nescafe and Tassimo