In 2001, the best-selling book was ‘Happy Days with the Naked Chef’ by Jamie Oliver
In 2003, the best-selling housewares product was George Foreman Family Grill
In 2004, the nation read ‘You Are What You Eat: The Plan that Will Change Your Life’ by Gillian McKeith and ordered the Panasonic Breadmaker.
In 2005, the housewares top seller was the Jamie Oliver Flavour Shaker, followed in 2007 by the One Touch Automatic Can Opener.
In 2010, the top cookbook and housewares purchase was ‘Jamie’s 30 Minute Meals’ by Jamie Oliver and Brita Maxtra Water Filter Cartridges respectively.
Other highlights include:
2012: Kärcher WV 50 Window Cleaning Vacuum
2015: ‘Deliciously Ella’ by Ella Woodward, spiralizers
2016: ‘Lean in 15’ by Joe Wicks
2017: ‘5 Ingredients – Quick & Easy Food’ by Jamie Oliver
Among the most popular products ordered with Amazon Prime delivery since the service launched in 2007 are Tassimo Costa Americano coffee pods and the two books by Joe Wicks: ‘Lean in 15 – The Shift Plan: 15 Minute Meals’ and ‘Workouts to Keep You Lean’.
Brits also noted that online shopping has helped them find products they couldn’t get hold of elsewhere. Stand out finds on Amazon.co.uk in the last two decades included an LED Christmas doormat, a bee house and a pineapple cutter.
Amazon.co.uk country manager Doug Gurr said: “Since we opened our virtual doors for the first time as an online bookseller in 1998, Amazon.co.uk has expanded year on year and now offers customers access to more than 250 million products.
“Looking back at the bestsellers and most loved products provides a nostalgic year-by-year snapshot of what has grabbed the nation’s attention. As we move forward, we’ll continue to innovate for our customers so that they can quickly and seamlessly discover and enjoy anything they might want to buy online.”
To help customers keep an eye out for the next big thing as well as helping them decide what to buy, bestseller lists for all products are updated hourly on Amazon.co.uk.