Since Amazon launched its Black Friday Sale at 00:01 on Monday November 14, the online giant has released thousands of deals on products, including housewares.
Best sellers have included kitchen appliances from Dualit and KitchenAid and Le Creuset cookware bundles.
Other popular purchases include an 6 litre Instant Pot Duo 7-in-1 electric pressure cooker, for which the current Amazon.co.uk price is £99.99 but the Black Friday sales price is £69.99, and the Roberts Radio RD60 Revival DAB/FM RDS digital radio, reduced from £180 to £144.
Today (Friday, November 25), following 11 days of discounts, Amazon is bringing out brand new deals as often as every five minutes.
The Black Friday Sale will run until 23:59 tonight and will include ‘Lightning Deals’ - products available at a discount, in limited quantities, for a short period of time. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access period to all Lightning Deals.
Doug Gurr, UK country manager of Amazon, said: “We’ve had a great response from customers to The Black Friday Sale so far, and today we’re sharing lots of brand new deals to help people get a head start on their Christmas shopping.
“We’re also delighted to have over a thousand Marketplace businesses participating in The Black Friday Sale, helping them to promote their products to more customers.”
Black Friday has become a highly-anticipated date in the UK shopping calendar. Last year, more than 7.4 million items were sold by Amazon on Black Friday (Friday November 27 2015), at a rate of 86 items per second.
Amazon has been investing heavily in its UK infrastructure throughout 2016 to be ready for what it expects will be its biggest Christmas on record.
The retailer is on track to create 3,500 permanent full time jobs in the UK this year across its Head Offices, three Development Centres, Fulfilment Centres and Customer Service Centre.