The online retailer will offer ‘Deals of the Day’ every day throughout the period, ranging from Amazon devices, electronics and pet supplies to items for the kitchen, home and garden.
There will also be thousands of ‘Lightning Deals’: products available at a discount, in limited quantities, for a short period, with new deals becoming available as often as every five minutes. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will have an exclusive 30-minute early access period to all Lightning Deals.
Amazon’s delivery service, Prime Now, will also offer special Black Friday deals on a selection of gifts, gadgets and Christmas treats which can be delivered in two-hour delivery windows or within 60 minutes in selected postcodes.
For the first time, Amazon is also hosting a four day ‘Home of Black Friday’ pop up experience in central London to celebrate the start of the Christmas shopping season. Entry to the pop up at 13 Soho Square will be free of charge and doors will open on a first come first served basis from Tuesday November 21 to Friday November 24 from 12.30 pm to 7.30 pm.
Customers will be invited to explore the best of Amazon’s Black Friday Sale and Amazon Prime, try their hand at a range of games to win prizes, and take part in themed workshops, from foodie fun to crafts tutorials. Visitors can also sample new products and get advice from gifting and lifestyle experts.
Amazon.co.uk country manager Doug Gurr said: “Customers tell us they love getting extra low prices so they can save on their Christmas shopping. We’re making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in central London and have just released our TV advert which features our iconic boxes having a sing-a-long to celebrate the festive season.”
Some of the most popular Black Friday deals last year included the Fire TV Stick, FIFA 17 and Amazon Echo Dot. Deals available in this year’s Black Friday Sale will be announced closer to the launch date.