Alfresco dining on the menu for Waitrose shoppers

Total sales excluding fuel for Waitrose were up 3% last week (to Saturday July 21) on last year, as the sunshine and warmer temperatures continued to influence what customers bought.

The supermarket chain’s IT director Mike Sackman said barbecue meat sales were up by 40%, with speciality poultry sales seeing a 20% uplift. Alfresco dining was also on the menu, as prepared salad sales leapt by 13%, salad dressings and dips climbed 20%, olive sales increased 14% and quiche sales were up by 11%. Ice cream sales soared 37% and ice cube sales jumped by 130%. The retailer’s vegetarian and vegan ranges performed strongly as well, with sales up 73%.

Wine, beers and spirits sales had “another good week”. Rosé sales (supported by strong promotional activity) had a record week, up 58%. Beer sales were up 18%, cider sales were up by 22% and spirit sales increased by 13%. Mixers were also up by 44%.

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