Housewares Business-to-business magazine for housewares retailers and their suppliers
Aladdin says it is introducing its most important initiative to date with the introduction of sustainable drinkware.
The new Aladdin Sustain brand pioneers the use of eCycle, a food-grade plastic that is not only made from recycled material but is also fully recyclable. The products offer an alternative to disposable cups because they can be placed into a recycling bin after use.
Among the first products to come off the green production line this spring under the Aladdin Sustain umbrella are the Aveo and Infinity recycled tumblers, both of which keep drinks hot or cold with double-wall insulation. Aveo features a flip lid, while Infinity has a drink-through lid – both for on-the-go use.
They are complemented by the Clean & Clever water bottle, made from a new plastic material that does not contain polycarbonate and will not leach Bisphenol-A. A leak-proof lid prevents spills and the finger loop makes for easy carrying.
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